Copywriting That Gives
Wellness Brands a Voice
Clear, Authentic Messaging That Sounds Like You
The Cost of Staying Stuck
You know your work matters.
But when your brand messaging is unclear—or disconnected from the heart of what you do—it can feel like your voice is getting lost in the noise.
Without the right words to express your message clearly, you risk:
✦ Blending in instead of standing out
✦ Attracting the wrong audience—or no audience at all
✦ Spending hours creating content that leads nowhere
✦ Confusing the very people you’re meant to help
✦ Missing the impact you know you’re here to make
This is where thoughtful, wellness-centered copywriting makes all the difference.
Here’s the good news:
Your message doesn’t have to feel heavy, forced, or uncertain.
With thoughtful, wellness-centered copywriting that reflects who you truly are—and why you do what you do—you can shift from stuck to seen.
You’ll begin connecting with the people who need you most—naturally, consistently, and in a voice that truly feels like yours.
The Right Words Can Change Everything–Strategic wellness copywriting that builds trust and brings clarity
For your brand —and the people you’re here to serve.
When your message is clear, your brand thrives.
I help wellness businesses communicate with purpose—so they can connect, convert, and create lasting change.
Here’s how I help:
I work with holistic practitioners and lifestyle brands who want copy that feels aligned, intentional, and effective—helping them show up with more confidence and clarity.
✦ Magnetic wellness messaging that attracts your ideal clients
✦ Website Copy for wellness brands that builds trust and makes your mission unmistakable
So your brand feels 100% authentic, inside and out.
✦ Brand messaging that reflects your values and resonates with your audience
Clients don’t just see you—they believe in you.
✦A copywriting partner who truly gets your brand—and helps it grow with integrity
Behind the Words
A Curious Mind at Work
Behind the Words A Curious Mind at Work
Behind the Words: A Holistic Wellness Copywriter Who Gets It
I don’t just write about wellness—
I live it.
Hi, I’m Cheryl. For over 40 years, I’ve embraced a health-conscious lifestyle, spent 25 years running a café centered on fresh, intentional food, and collaborated with holistic practitioners as both a client and a lifelong learner.
That lived experience gives me unique insight into what makes messaging feel real, grounded, and effective—so your brand can genuinely connect with the people you’re here to help.
Wellness Professionals
We Might Have More in Common Than You Think–
I work with holistic, ethical, and
wellness-driven brands
As a holistic health copywriter, I collaborate with wellness professionals who care deeply about the work they do and the people they serve. My clients often include:
✦ Holistic health practitioners
✦ Functional and integrative medicine providers
✦ Nutritionists and wellness coaches
✦ Wellness-based product brands
✦ Conscious living educators and creators
If your brand is built on purpose and transformation, I’ll help you express it with clarity and confidence.
Trained. Tested. Trusted.
Certified Wellness Copywriter
“Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.”
Real Stories, Real Results–
Social proof from wellness and lifestyle clients
★★★★★
“ …I could sense the professionalism in the language she used to explain what a successful marketing strategy needed to be…
The success has exceeded my expectations!
Cheryl’s attention to detail and taking the time to fully understand me personally and my message, I feel, is what makes her an exceptional partner in my business!”
Dennis McGee
Founder Connoisur Culinary Products
These reels brought Masterblend Seasoning’s brand to life—personal, inviting, and true to his mission.
Copywriting Packages for Wellness & Lifestyle Brands
01.
✦ The Wellness Website Makeover— Personalized, strategic website copywriting for wellness brands
For the wellness practitioners, coaches, and lifestyle brands ready to upgrade a site that’s falling flat.
You’ll get strategic, SEO-aligned messaging for your homepage, about, services, and contact page—plus layout tips to keep it easy to navigate and aligned with your brand. Let’s turn your website into a clear reflection of your business—one that draws in the right clients and inspires action.
02.
✦The Brand Voice Blueprint—Define your tone, style, and message across all content
If your brand sounds scattered, this one’s for you.
We’ll define your brand’s tone—so your messaging sounds like you and lands with the right people.
You’ll get a detailed voice guide you can turn to anytime, helping you stay consistent across every word you write (or hire out).
Perfect for wellness brands building trust through alignment.
03.
✦ Email Nurture Magic— Build connection and trust through strategic email copywriting
Your welcome sequence deserves more than a generic template.
Together, we’ll create an email series that welcomes subscribers with warmth and builds connection from the first message. You’ll get thoughtful, voice-aligned copy that keeps you top of mind—so you can build trust and stay out of the spam folder.
Ideal for wellness brands who want to turn new leads into loyal clients.
04.
✦ The Blog & Content Booster — Fresh blog copy and content strategy for wellness businesses
Blog writing isn’t dead— it just needs purpose.
Show up in search results and sound like a real human while you're at it. You’ll get SEO-informed, voice-driven blog posts tailored to your audience, your values, and your goals.
Perfect for wellness brands ready to lead with clarity, authority, and heart.
Clear, Compelling Wellness Messaging That Reflects Your Brand
Wellness brands are changing lives every day—but when your message isn’t clear, your impact gets lost in the noise.
I help wellness businesses create clear, strategic brand messaging —so you can connect with your ideal audience, grow your brand, and make a meaningful impact.
✦ No more second-guessing what to say
✦ No more wondering if your message is working
✦ No more missed chances to reach the people who need you ✦ More clarity, more connection—and more aligned clients
With clear, strategic messaging that sounds like you, your brand can thrive.
When You Work With Me, You Get—Clear messaging, deep research, and SEO-ready copy tailored to your audience
➻Scholarly Research— each topic is thoroughly researched to ensure your content is authoritative and credible.
➻Audience-Aligned Content— tailored research that taps into the pulse of your audience, addressing their most pressing concerns and interests.
➻SEO Mastery— strategic optimization that helps your content rise above the noise and attract the right clients.
➻Meticulous Editing— comprehensive edits that deliver polished, error-free content. Includes two thoughtful rounds to ensure every word lands just right.
➻Visual Enhancements— strategic CTAs and gentle formatting that guide readers toward the next step with ease.
HOW IT WORKS—
Here’s How I Help You Get Clear, Compelling Copy
01.
Start The
Conversation
We’ll talk about your brand’s voice, audience, and goals.
02.
Shape Your
Message
I’ll write copy that sounds like you— and speaks to your people.
03.
Launch With
Confidence
Launch with clarity, build trust, and start seeing results.
