Wellness Copywriting Services
Start Here, Grow on Purpose
01.
✦ The Wellness Website Makeover
Website Copywriting
✦For the wellness business that needs a website that actually works.
✦You’ve got a site, but let’s be honest—it’s just… meh. It’s not converting. It doesn’t sound like you. And truthfully? You’d rather rewatch every season of Grey’s Anatomy than try to fix it yourself.
Let’s refresh your site with clear, strategic wellness copywriting that reflects your voice and speaks directly to your audience. Whether you’re a holistic practitioner or a wellness brand, we’ll write pages that connect—and convert.
What’s Included:
➻ Website copy that actually sounds like you
➻ Home, About, Services, and Contact pages written to connect with your ideal clients
➻SEO-optimized writing so Google—and your people—can find you
Investment: $1000
Includes each of 4 pages: Home, About, Services, and Contact—or their equivalent. 800–1,000 words per page.
(Individually priced at $1200—bundle savings included)
02.
✦The Brand Voice Blueprint
Brand Messaging Strategy
✦ For the wellness business with heart—but a brand voice that’s all over the place.
✦ If your brand voice were a person, would it be a confident, trusted expert… or someone who loses people halfway through a sentence? (No shame—we’ve all been there.)
What’s Included:
➻ A done-for-you brand voice guide tailored for wellness and lifestyle brands
➻ A tagline + brand statement designed to feel like home to your ideal clients
➻ A holistic brand messaging strategy that keeps your voice consistent across your site, emails, and social content
Investment: Starting at $650
Final pricing depends on business size and brand depth.
➤ Let’s make your brand sound like the expert it already is.
03.
✦ Email Nurture Magic
Email Sequences & Strategy
✦ For wellness brands ready to build trust through strategic email sequences—but unsure how to begin.
You don’t want to sound pushy. You don’t want to be ignored.
You do want your subscribers to feel seen—and even look forward to hearing from you.
That’s where a thoughtful nurture sequence makes all the difference. It’s a warm welcome, not a cold pitch.
What’s Included:
➻ A 5-part welcome sequence that builds trust through connection—gently guiding readers toward resistance-free action
➻ Subject lines that spark curiosity—not eye-rolls
➻ Custom email copy for wellness professionals that sounds human never— salesy
Investment: Starting at $325
➤ Want wellness emails your subscribers actually look forward to reading?
04.
✦ The Blog & Content Booster
Strategic Blog Writing for Wellness Brands
✦ According to HubSpot, businesses that feature blog content see 55% more website visitors.
Blog writing isn’t a side project— it’s a strategic tool for building visibility, credibility, and long-term SEO for wellness brands.
But for most wellness business owners, it’s the task that always slips its way to the bottom of the to-do list.
You’re busy. I get it.
That’s where I come in.
What’s Included:
➻ Well-researched, SEO-optimized blog posts that position your wellness brand as the go-to expert
➻ Content that reflects your voice and values—clear, helpful, and aligned with your mission
➻ Posts that deliver value to your readers, build trust, and boost search engine rankings
Investment: Starting at $200 per post
Bulk pricing available
➤ Let’s boost your brand’s visibility.
Get the Wellness Copy You’re Missing
Smart, strategic copy for wellness professionals–get exactly what you need, nothing you don’t.
✦ Hero Section Makeover
$150 | Copy + Layout Suggestions
Your Hero section is your first impression—and the first chance to make people feel seen.
I’ll write a clear, compelling headline and subheading that speak directly to your audience's biggest problem —then positions your brand as the solution
. You’ll also get layout suggestions for image CTA placement, image flow, and visual hierarchy—so your site feels cohesive, confident, and conversion-ready.
➤ A high-impact refresh aligned with the StoryBrand framework—ideal for wellness brands that want clarity, fast.
✦ Product Descriptions
Starting at $50
Your product descriptions are more than a checklist—they’re your virtual sales team.
Online, your customers can’t touch your product. They can’t feel its weight, smell its scent, or see its details up close. That’s why your product copy has to carry the experience.
I write product descriptions that blend emotion with detail—helping your audience imagine the transformation your product delivers. Yes, we’ll highlight the features, but more importantly, we’ll show how those features make life easier, better, or more beautiful.
Because features don’t sell—benefits do.
➤ Let’s write wellness product descriptions that connect and convert.
✦ Email Sequences
$50 each | Minimum of 3 emails
Email copywriting is where connection starts—and trust grows.
Whether you're welcoming new subscribers or nurturing long-time clients, every email is a chance to make your audience feel like they’re the only person in the room. These aren't just updates—they’re invitations to stay engaged, come back, and take the next step with you.
Thoughtful, well-timed email sequences don’t just build relationships—they drive results.
On average, for every $1 spent on email marketing, you get $8 in return.
That’s the kind of ROI worth writing for.
➤ Ready to turn subscribers into loyal fans?
✦ Blog Posts
$200 | 1,000–1,200 words
Blogs are the long game—and one of the most effective content strategies for wellness professionals looking to build trust and visibility online.
Whether you're sharing client-friendly insights, simplifying complex wellness topics, or telling transformation stories, your blog becomes a place your audience returns to —and Google rewards.
SEO-optimized blogs build long-term credibility, attract the right visitors, and strengthens your wellness brand’s voice with every post.
In fact, brands that post blogs regularly are 13x more likely to see measurable ROI (Return on Investment).
➤ Let’s turn your expertise into content that connects, converts, and keeps working long after you hit publish.
✦ eBooks & Lead Magnets
Starting at $300
The right lead magnet doesn’t just grow your email list—it builds a lasting connection.
Whether it's a guide, ebook, or resource your audience can truly use, a well-crafted lead magnet captures more than an email address. It captures interest, trust, and the beginning of an ongoing conversation.
This is about offering real value upfront—so your audience knows you understand what they need before they ever book a call.
➤ Let’s create something your audience actually wants to download.
✦ SEO-Driven Website Copy
$300 per page | 800–1,000 words
Your website should do more than look good—it should guide the right people to take action.
I combine brand-aligned messaging with smart SEO practices to help wellness brands get found online and connect with the clients they’re meant to serve.
Whether you're building a new site or refreshing your current one, we’ll write copy that builds trust, boosts visibility, and works hard behind the scenes.
➤ Let’s make your site your hardest-working employee.
✦ Landing Pages
Starting at $450 per page | ~500 words
A good landing page doesn’t just inform—it converts.
Whether you’re promoting a new service, launching a product, or building your list, every word should guide your audience toward one clear action.
I combine persuasive copy with a deep understanding of your ideal client—so your message meets them where they are and leads them where you want them to go.
➤ Let’s turn your landing page into a tool that sells with clarity and purpose.
Need help with just one piece—or want to mix and match? Let’s make your copy work harder.
GOT QUESTIONS?
Wondering how it all works?
Let’s clear a few things up.
Frequently Asked Questions
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Your final copy will be shared in a Google Doc for easy access and editing. This format makes it simple to review, suggest changes, and copy the content directly into your website or email platform. During the editing phase, you can leave comments and collaborate in real time–ensuring the content aligns with your vision before it’s published.
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My primary focus is on writing copy, so I don’t currently offer posting services for websites or social media platforms. That said, I’m always happy to collaborate with your team to support any integration or implementation needs—whether it’s uploading content to your website or prepping it for email marketing tools.
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I keep billing simple: a 50% deposit gets us started, and the remaining 50% is due after the second edit—before final delivery. To keep things moving smoothly, the editing timeline is time-bound, so we can wrap up your project without delay.
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The start date depends on a few things—like how full my schedule is and what your project needs. Once we chat and I know what you’re looking for, I’ll give you a clear idea of when we can get started. If you’re on a tight timeline, just let me know! I’ll always do my best to meet your timeline (an additional fee may apply).
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The best way to reach me is by email. It helps keep our communication organized and easy to refer back to. I check messages regularly and do my best to respond within 48 hours—so you’re never left hanging during our project.
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I focus on providing top-tier content that precisely matches your project’s goals. Given this work's inherently creative and cooperative nature, refunds are not part of my service offerings. Instead, my commitment is to consistently meet your needs and fine-tune the content as needed, ensuring that the result perfectly reflects your vision.
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A wellness copywriter helps mission-driven brands share their message clearly and connect with the right audience. I create copy that reflects your values, highlights your unique offerings, and inspires action—whether that’s booking a service, signing up for your list, or simply trusting your brand more deeply. Think of it as strategic writing with heart and purpose, rooted in wellness and aligned with your voice.
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If you’re not getting the engagement or conversions you want, your message might be unclear—or just not speaking to the right people. A full website makeover is helpful when your brand has evolved and your overall messaging needs a refresh. But if your homepage or Hero section feels off, a focused update might be all you need. We’ll figure it out together so your site reflects your wellness brand clearly and confidently.
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At the very least: a clear homepage, an About page that builds trust, and a Services page that spells out what you offer and why it matters. From there, testimonials, FAQs, and a blog can help boost your online visibility and strengthen your connection with potential clients.
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Because your work is rooted in trust—and trust starts with words. Strategic copy helps potential clients feel seen, understood, and supported long before they ever book with you. That kind of alignment builds real relationships and drives results.
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Absolutely. Great copy isn’t just about sounding good—it’s about making it easier for the right people to say yes. Strategic, SEO-friendly content helps your audience find you, understand what you offer, and feel confident taking the next step. When your message is clear, aligned, and grounded in trust, it creates the connection that leads to real growth.